In honor of World Water Day, Marc Mondavi and his wine brand, The Divining Rod, are launching a new campaign and donation to support charity: water. Mondavi, a part-time water diviner or dowser, had been assisting farmers in California during the drought when he decided to take his passion for water to a world stage by supporting charity: water.
“charity: water is an incredible organization with a goal to end the water crisis and help the more than 800 million people on this planet who don’t have access to clean, safe water,” said Marc Mondavi, Proprietor of The Divining Rod Wines. “I am excited to support them and their efforts to provide clean water to those who are most in need.”
In addition, Mondavi hopes to continue to support charity: water through other promotions throughout the year with his wine brand, The Divining Rod.
Mondavi launched The Divining Rod Wines in 2012 in honor of his abilities as a water dowser. Using divining rods to locate underground water sources, Mondavi has helped vintners and farmers throughout California find water sources. The divining rods channel the energy of the diviner to give an indication of positive or negative response, location or directionality of the water.
“As a farmer myself, I understand how essential water is to any type of crop,” says Marc Mondavi. “People may not believe in dowsing but if you ask any farmer who has used a dowser they will tell you how well they work.”