The Sahel region is one of the harshest places on earth to live. Help us at Modavanti change that!

Sometimes in the midst of a startup, there are times when we all have a million things on our plate - often little things that can be tedious like photo editing, product uploading etc.. It's easy to lose site of the big picture during these periods. After a week's worth of late nights one can ask, why does it all matter? It matters because we aren't just a fashion company. We aren't just supporting cool designers. We're making a difference and changing people's lives. This fall we're pleased to announce that we are donating $5,500 to Charity: Water to support families who depend on clean water for survival.

This is what we are working towards. Using fashion to leave the world a better place. During the hotter part of the year, the average temperature in the Sahel region of West Africa is more than 110 degrees.

For women here, not having access to clean water means hours of painful and exhausting work. Many of them walk miles each day just to reach the 100-year-old hole in the ground where they collect water. And they make that trip four or five times. Not only is that water contaminated and dirt-colored, but it has to be pulled up by hand, one bucket at a time.

The homemade rope burns their hands; it causes bleeding and leaves callouses — even scars. And sometimes the rope breaks, causing women to fall into the wells.

But we can change all of that!

We can bring solar powered pumps into communities and pipe water to tap stands right next to these women’s homes. We can bring time, energy and a better future to 100,000 people in Mali and Niger.

These stories are what keep us going. These stories are why we what we do and why we are damn lucky to have the opportunity to do it.

Join us in making a difference and #wearwhatmatters

100% of everything we raise will directly fund water projects. And when those projects are finished, charity: water will send us proof in pictures and GPS coordinates, so we can see the actual people and communities we impacted.